An Effective Guide to Email Marketing in Dubai: Engage More Visitors to Your Site and Discover New Possibilities

In this digital age, everyone is looking forward to a more integrated online marketing approach.  But when it comes to online marketing channels, email marketing has the highest ROI among all. Due to the lack of knowledge, many companies fail to take full advantage of it and thus, their email campaigns do not perform well. Even with the breakthrough of social media, mobile marketing and search engine optimization, many people don’t focus on the effectiveness of email marketing services. But still, it is not on the verge of death and is arguably the most profitable means of marketing with the highest return on investment.

With efficient email marketing in Dubai, it is possible to create deeper relationships with a wider range of audience and that too at a fraction of the cost of traditional media. It also presents more opportunities for your business.

Benefits of Email Marketing Services

Let’s take a look at some of the advantages of email marketing services, which compel the companies to opt for these services:

1. Increase the visits of the customers:
   
   Through research, it has been found that over 70% of website visitors will never return to your website, once they abandon it. But through an email list, even if the visitors leave your site, you can communicate with them and build a connection. You just need to collect their email addresses from a source and send them your valuable contents so that they can have a look at it and gain interest.
2. Target your audience and build a loyal following:
   
   In marketing, if one can target the right audience, then it can solve the inherent problems of the market. It is often seen that those who are repeat visitors, they are more likely to get converted into customers rather than those who are first-time visitors. Through this marketing tool, you can segment your contacts and have more control on who sees it and who is not interested. Then, accordingly, you can customize your message and your email list. You can do this by keeping a track on the demographics, location, lead status and other data points.
3. Increase sales:
   
   Through email marketing, you can generate more sales for your business products and services. As emails are quite easy to share, it is one of the most effective forms of marketing. With a simple click of the button, the subscribers can easily share deals and offers with their friends. As they act as brand advocates, when they share it with someone, your brand gets more credibility and gains more exposure.
4. Valuable metrics:
   
   If you want to measure the success of any campaign, then analytics is indispensable. Most of the marketing channels provide estimated results but email marketing draws precise metrics which includes click-to-deliver rates, open rates, delivery rates and subscriber retention rates. All these detailed insights provide proper information to the consumers and thus, it has become a popular marketing tool which can target your marketing strategy in the most effective way.
5. Increase brand awareness:
   
   Emails are personal to everyone. So, when the customers receive an email, they take it more seriously and definitely have a look at it. Thus, with every sent email, consumers get more exposure to your brand. Through the implementation of important elements of email such as smart design, strategic planning and targeted content, your business gets more exposure to the audiences.
6. They are much more cost-effective:
   One of the most undeniable and appealing benefits of email marketing is that unlike other advertising and marketing services, email marketing gives a massive return-on-investment. It has no advertising rates, postage fees and printing costs. Thus, it is undoubtedly the most affordable form of marketing services.

 How to Choose the Best Email Marketing Services for Your Business?

For any business, whether small-sized or large-sized, it is important that you choose the right email marketing service as per your needs. When it comes to email marketing services, it is equally important to check out different companies rather than trusting a popular one because most of the time, it does not fit your needs.

With thousands of email marketing services available in the market, it is natural that people get overwhelmed with different choices but at the same time, very often, they get confused about which one to choose and trust. But you don’t need to worry, because we are here to break it down for you. You just need to focus on some basic things while you are choosing an email marketing service:

1. Ease of use: You need to choose such an email marketing service which offers flexibility and which are easy to use. It is significant to choose one like that as then, it fluently works with your business.
2. Focus on Industry specifications: There are many email marketing services which aim at serving only certain industries. Like, ConvertKit was specifically built by keeping the publishers in mind. So, when you are choosing an email marketing service, you need to sign up for the one which better serves your requirements in the industry.
   
3. Automation: Almost all services out there allow you to automate your email campaigns, but each one does it in a different way. Take a look at how different tools automate your campaigns and figure out if they help solve your needs.

If you are looking for the best email marketing in Dubai, then opt for a reputed company, who are experienced in this field.  

5 Top-Class Practices of Effective Email Marketing in UAE:

In this blog, we have shared with our audiences some of the best practices of effective email marketing which they might not have tried before and which will certainly help them improve their email marketing campaigns.

1. Check your database

It is important to verify your database every time, but very often, this is being overlooked. You need to test and verify your database after a certain time and check whether there are any inactive, unsubscribed or false emails. This will ensure you of the fact that your marketing efforts are not going in vain. Even there are automated tools available which will help in verifying your data from marketing agencies. The verification should be done on a regular basis and in the meantime, schedule the reviews suggested either quarterly or bi-annually.

2. The timing of sending emails

Throughout the day, there are some peak times during which most of the people access their email accounts. Make sure that you send emails during that time. Then, there are higher chances that the individuals will get through your emails. On the other hand,  if you send emails at a busy time, they might ignore your email or not pay enough attention to it. For those who are working or are engaged in any job or business, the best time to send emails is either at the start of the day or during the lunch hours, preferably between 1-2:30 pm.

In the case of Dubai and its adjacent cities, it has been found that there is a spike in the email activity in the evening after 21:00. Even while presenting your email content to the users, make sure that you present them at the time, when it is easy to make the decision. Like, if your email content is related to any lunch promotion, then send them an hour before lunch-time. This will be undoubtedly the optimal time to make the decision for particularly that email.

3. Make the perfect subject line for your email

The subject header is the most important part of your email. Whenever anyone opens your email, the first thing they focus on is the subject line. If they find the subject header of your email perfect and attractive, then only they will go through your email content. Otherwise, they might simply ignore it, without even having a look at it. Even, it might directly go into the trash folder of the email receivers.

Thus, the subject lines must be very specific to the content and it should be written in the way that it can target the audience. It is, therefore, equally important to know your audience and the recipients because then, you can accordingly customize your email subjects and contents to make it more engaging and interesting for the users to read. Also, it is advised that until and unless you are not confident that your email recipients are comfortable with the tempting words such as “Sale” or “Discount,” avoid the use of such words. Also, avoid the use of emojis in your email subject line as otherwise, this will not reach your end users and it will be flagged as spam.

4. Personalize your emails for specific users

It is strictly advised to avoid the generalization of your emails through addressing as “Dear All.” This is a simple thing but makes a lot of difference. The best way is to make your emails more personalized. You can do so by using the recipient’s name in the subject line as well as in the intro line of text. If you are aware of the recipient’s company name, then you can add that too. Also, make sure that you have kept these inclusions within the context of your email.

5. Include “Call to Action”

Whenever you are creating an email content for your user, always end it with a ‘Call to Action.’ This will encourage action from the user’s end with just a simple click on your website. This fulfills the ultimate goal of your email marketing to take the users to your website, where they can gain more information about your business products and services and even inquire about using your services and purchasing your products. It also increases the click-through rate on your website, which is a great metric to measure and understand the quality of your email campaign.

Thus, when it comes to email marketing, it’s not just a simple solution. Rather, it’s about experimenting with various tricks and tactics to know which works best for your company or business. To get more details and knowledge about email marketing, you can get in touch with a team of professionals for email marketing in UAE.

Very Frequently Asked Questions:

1.     What are the steps of doing email marketing?

For effective email marketing, at first, you should establish your goals. For that, you can simply sign up for an email marketing tool and begin sending your first campaign. After that, you need to create your email lists and choose the type of campaigns that you want to send. Based on those factors, create your first campaign and then measure your results.

2.     How do you send a marketing email?

There are six ways through which you can easily send a marketing email to your customers and they will surely love it.

• At first, segment your users before sending the emails to the customers
• Then, set up an automated campaign
• It is obvious to send emails from your email address
• Run a simple A/B test
• Simplify your copy
• Distribute your knowledge through email contents

3.     How to create an email campaign?

Follow the listed below procedure to create an email campaign:

• First, you need to identify the need for an email and then document the requirements of the campaign
• Draft a copy of your email and find appropriate artwork for it
• Set up tracking features to your email
• Test your email and make the necessary edits
• Complete the checklist of the email.

4.     What are email marketing tools?

Email marketing tools are a wide range of tools, for various small and medium-sized businesses. These tools are available online for the sole purpose of managing your email marketing campaign. With the help of these email marketing tools, you can get easy access to email templates, autoresponders, list management and email tracking with detailed insights. One of the most popular email marketing tools is AWeber.