In this digital age, everyone is looking forward to a more integrated online marketing approach. But when it comes to online marketing channels, email marketing has the highest ROI among all. Due to the lack of knowledge, many companies fail to take full advantage of it and thus, their email campaigns do not perform well. Even with the breakthrough of social media, mobile marketing and search engine optimization, many people don’t focus on the effectiveness of email marketing services. But still, it is not on the verge of death and is arguably the most profitable means of marketing with the highest return on investment.
With efficient email marketing in Dubai, it is possible to create deeper relationships with a wider range of audience and that too at a fraction of the cost of traditional media. It also presents more opportunities for your business.
Let’s take a look at some of the advantages of email marketing services, which compel the companies to opt for these services:
How to Choose the Best Email Marketing Services for Your Business?
For any business, whether small-sized or large-sized, it is important that you choose the right email marketing service as per your needs. When it comes to email marketing services, it is equally important to check out different companies rather than trusting a popular one because most of the time, it does not fit your needs.
With thousands of email marketing services available in the market, it is natural that people get overwhelmed with different choices but at the same time, very often, they get confused about which one to choose and trust. But you don’t need to worry, because we are here to break it down for you. You just need to focus on some basic things while you are choosing an email marketing service:
If you are looking for the best email marketing in Dubai, then opt for a reputed company, who are experienced in this field.
5 Top-Class Practices of Effective Email Marketing in UAE:
In this blog, we have shared with our audiences some of the best practices of effective email marketing which they might not have tried before and which will certainly help them improve their email marketing campaigns.
It is important to verify your database every time, but very often, this is being overlooked. You need to test and verify your database after a certain time and check whether there are any inactive, unsubscribed or false emails. This will ensure you of the fact that your marketing efforts are not going in vain. Even there are automated tools available which will help in verifying your data from marketing agencies. The verification should be done on a regular basis and in the meantime, schedule the reviews suggested either quarterly or bi-annually.
Throughout the day, there are some peak times during which most of the people access their email accounts. Make sure that you send emails during that time. Then, there are higher chances that the individuals will get through your emails. On the other hand, if you send emails at a busy time, they might ignore your email or not pay enough attention to it. For those who are working or are engaged in any job or business, the best time to send emails is either at the start of the day or during the lunch hours, preferably between 1-2:30 pm.
In the case of Dubai and its adjacent cities, it has been found that there is a spike in the email activity in the evening after 21:00. Even while presenting your email content to the users, make sure that you present them at the time, when it is easy to make the decision. Like, if your email content is related to any lunch promotion, then send them an hour before lunch-time. This will be undoubtedly the optimal time to make the decision for particularly that email.
The subject header is the most important part of your email. Whenever anyone opens your email, the first thing they focus on is the subject line. If they find the subject header of your email perfect and attractive, then only they will go through your email content. Otherwise, they might simply ignore it, without even having a look at it. Even, it might directly go into the trash folder of the email receivers.
Thus, the subject lines must be very specific to the content and it should be written in the way that it can target the audience. It is, therefore, equally important to know your audience and the recipients because then, you can accordingly customize your email subjects and contents to make it more engaging and interesting for the users to read. Also, it is advised that until and unless you are not confident that your email recipients are comfortable with the tempting words such as “Sale” or “Discount,” avoid the use of such words. Also, avoid the use of emojis in your email subject line as otherwise, this will not reach your end users and it will be flagged as spam.
It is strictly advised to avoid the generalization of your emails through addressing as “Dear All.” This is a simple thing but makes a lot of difference. The best way is to make your emails more personalized. You can do so by using the recipient’s name in the subject line as well as in the intro line of text. If you are aware of the recipient’s company name, then you can add that too. Also, make sure that you have kept these inclusions within the context of your email.
Whenever you are creating an email content for your user, always end it with a ‘Call to Action.’ This will encourage action from the user’s end with just a simple click on your website. This fulfills the ultimate goal of your email marketing to take the users to your website, where they can gain more information about your business products and services and even inquire about using your services and purchasing your products. It also increases the click-through rate on your website, which is a great metric to measure and understand the quality of your email campaign.
Thus, when it comes to email marketing, it’s not just a simple solution. Rather, it’s about experimenting with various tricks and tactics to know which works best for your company or business. To get more details and knowledge about email marketing, you can get in touch with a team of professionals for email marketing in UAE.
For effective email marketing, at first, you should establish your goals. For that, you can simply sign up for an email marketing tool and begin sending your first campaign. After that, you need to create your email lists and choose the type of campaigns that you want to send. Based on those factors, create your first campaign and then measure your results.
There are six ways through which you can easily send a marketing email to your customers and they will surely love it.
Follow the listed below procedure to create an email campaign:
Email marketing tools are a wide range of tools, for various small and medium-sized businesses. These tools are available online for the sole purpose of managing your email marketing campaign. With the help of these email marketing tools, you can get easy access to email templates, autoresponders, list management and email tracking with detailed insights. One of the most popular email marketing tools is AWeber.