In my experience I found myself faced with all kinds of situations. One of the most classic stories is that of the company that has had the same logo for 50 years (usually unwatchable) and does not want or even think about renewing it or using it correctly.
Usually this leads to a complete disaster : poor quality images, different versions of company material, even a wide range of different colors.
Then there is the case of someone who thinks he doesn’t need a logo, after all. They are the ones who say: “let’s write the name and that’s it”. Unfortunately, it doesn’t work that way, it would be too simple.
Another classic mistake is that of the “homemade” logo, perhaps from a friend of his friend …
Even if you are not a person so attentive to the image or so expert in graphics, you have to put into your mind that this is a very important, if not fundamental , thing for at least 4 reasons.
For this reason, the logo must be unique, original and must immediately express your main characteristics.
It is an element of identification, through which you can immediately recognize your offer.Without an appropriate logo, your products or services or your brand have no personality. You cannot establish an immediate relationship with your customers.
Another feature of the logo is to distinguish yourself from the competition .Design this symbol well, because it not only represents you, but makes you different from all your competitors, whatever your market.
If someone does not know you, maybe look for different activities with the same offer and find companies without a logo, with a bad logo or with a beautiful professional image.
A logo also conveys the commitment you put into what you do, the care with which you manage your business. Even those who have learned to know you will become faithful to this image .
Think, for example, of the Nike mustache or Apple apple, in your little one it can be the same.
As you well know, today you just can’t do without promoting yourself on the web.
Again, if you want to open a website or launch yourself into social media marketing platforms, the first thing you need is a logo . Above all on these channels, which for almost all of them represent the main area of research for new customers, the first thing that people will see is this symbol.