A website is all about innovative designs and good contents. That is what makes it appealing and it attracts a lot of organic traffic. As a matter of fact, we ourselves have seen a lot of websites which give us a bad impression and there are certain websites which make us glued to it. A good website design will attract your attention and on the other hand, the content on the website will help retain the visitor. We have all heard the old truth about how innovative developers design the most beautiful looking websites. However, the moment you add the actual content, it will either increase or decrease the overall worth.
Meanwhile, there is another side of the story that presumably digital applications undergo a lot of workarounds. They need to be designed, redesigned, and approved as the team working on it, puts up a lot of effort. If you want to avoid disappointing yourself, then ask yourself an important question: what is more essential, design or content? Let us know about design vs content and see which one claims the throne to be more important.
A website is built for business purposes and designs along with content play a very important role in increasing the impact of the website. So, one way to look at the design vs content is from the business perspective. It means analyzing your brand and the types of products and the services you are offering. Moreover, practical considerations may come to play when you are deciding upon ‘content or design’.
If we talk about consumer products, we can distinguish between lifestyle and household. On the contrary, functional products need more light and practical information along with its application, product, and description etc. Whereas, lifestyle and performance-driven products can benefit from highly creative designs and catchy images. It will help depict the right emotion and essence of the products.
The selection between design and content is very difficult when it comes to project management and the overall design process. For example, if you are building a website for a premium car brand, it is necessary for you to create a luxury design that is going to reflect the brand’s value and boasts of the features of the cars.
Moreover, one must consider what the visitors will prefer regarding the brand. Supposedly, whether it is the engine size or the emissions or seating style or any other technical criteria or how they are able to make a purchase and what are the requirements and maintenance related factors. All the considerations must be included with relevant information and a lot of compelling content.
Target audience: It is necessary to find what the end users and customers want from your website. In addition, they would also want to know how your products and services will benefit them. You must conduct proper research and use customer insights to fulfill their requirements and moreover, research will help you analyze whether your content should be design oriented or content oriented. You must go for using tactics to test the audience preference for the present application and seek thoughts and experiences to work on important ideas and insights.
Existing resources: You must know about your existing and available resources in terms of content, pictures, videos and other formats that could be utilized for the website and application. If you happen to arrange your raw materials early, then you will be able to create a content with the right tracking plan and a clear view of what you must include and where you need to focus. Design vs content is a genuine fight because a developer must know what exactly your website project is dealing with so that the right choice can be executed.
Timeline: Every company has some deadlines to meet. At times, when deadlines are just around the corner, it is evident that people tend to speed up the process. This leads to building a website without properly written and edited content. You must enable testing the design and content to avoid unpleasant reviews later on. In case you are planning to start the project, it will reduce the risk of rewriting and redesigning if there are no visitors.
In the online marketing world, there has always been a design vs content argument going on. As a matter of fact, designers want good contents first and content writers seek attractive designs.
The content-first approach works well when we talk about websites, emails, and printed collaterals. Contributors have endless benefits of creating content before the designing process. In fact, it is hard to find a detractor of this approach. Have a look at the reasons why content is the base for designing:
One very important feature about good content writers is that they are the best bridge to meet the technical constraints. Moreover, basic sketch or mockup offers a good frame for developing creative and innovative content. Content writers work for email subject lines, preheaders, Facebook advertising, twitter posts, SERP (Search engine result page) and many more facets. Therefore, considering the designs are also an important factor that is giving content writers a perfect base for developing great contents for the websites.
For example, in any given campaign, the designer is responsible for developing digital advertising and product landing pages. This also helps the designers accompanying social media contents. As we know, both content writers and designers must cook on the same pot to deliver excellent content strategies. Try to inculcate the expertise of both the sectors and you will have the best website on Google along with significantly high rankings.
Meanwhile, you should know content is not simply confined to text. It involves inserting images, videos, infographics, charts etc. To brew a fresh content, a designer and a writer must take a decision collectively on the type of content that they will work on. Keeping in mind all the factors, it is presumably true that content and design do not push or pull against each other; they basically act as complementary parts and proceed forward with each other.