Signs Indicating You Need To Opt For Website Redesigning

Signs Indicating You Need To Opt For Website Redesigning

website redesigning

Tell-Tale Signs You Need To Opt For Website Redesigning

A company’s online presence is an extremely important aspect. These days, users mostly check your online presence and that of your competitors before they make the decision of calling you or sending you an email. Websites are supposed to keep pace with the growth of your business. Therefore, it is imperative for you to take a close look at your website from time to time. Does your website look the same for an extensive period of time? Websites are not meant to be built and then left alone. You need to update as well as maintain your website continuously. The overall functions and look of your website need to be aligned with the latest technological advances, Search Engine Optimization, and the needs of your potential customers. Here are some surefire signs that it’s time for you to invest in an effective website redesigning strategy.

The Website Is Not Mobile-Friendly

Nowadays, people use their smartphones for a variety of purposes- from shopping online to ordering food. According to a recent study, the searches from a smartphone have already overtaken the searches from a desktop. Hence, you will need to keep up with the changes by making your website mobile-friendly and responsive.

If you fail to make your website mobile-friendly, the search engines are going to significantly reduce your online visibility. As a matter of fact, search engines show the most relevant results for a specific query. If your website is not mobile-friendly, it is time for you to give some thought to website redesigning.

website redesigningHigh Bounce Rates On Your Site According To Google Analytics

You can obtain some essential insights into the growth of your business from Google Analytics. Bounce rates can tell you the rate at which users abandon your website. When you take into account other metrics along with this, you can gauge the response of the visitors to the content of your website.

If there is a high bounce rate on your website, there might be a technical issue or an issue with the content. Most likely, you are going to see higher bounce rates on the home pages. In addition to that, you will also have to keep in mind other metrics such as average session duration as well as the average pages searched per visit. If there are high bounce rates on your site, website redesigning is the solution you would need.

Low Conversion Rates

Once you add the goal tracking feature to your Google Analytics account, you will be able to keep track of the rate at which the visitors are converting to customers on your website. All the more, you can track the phone calls, downloads and form completion of the visitors.

In case your website looks very outdated or is poorly designed, it can lead to low conversion rates. An outdated website can make it difficult for your users to get the information they are looking for on your site. If your website is failing to translate the traffic on your site to business leads, it is time to go through a website redesigning process.

You Are Still Using Flash On Your Website

Flash, as a technology, has become obsolete and most of the browsers don’t even support it anymore. In case you are still using Flash, it can have a negative impact on the user experience. Not only is it outdated, but it can also make your websites load slower than usual. Keeping in mind the average attention span of the users, the increase in the loading time can lead to higher bounce rates as well. If this sounds familiar to you, you will need to think about a website redesigning process without any further delay.

Your Website Does Not Align With Your Business Goals

Your website is meant to represent the core values and principles of your business. Moreover, the purpose of your website is to propel your business towards success. If your visitors are not being able to get a clear idea about your business goals from your website, it may be high time for website redesigning.

You may want to take some time to reevaluate your business goals. If your website does not reflect your brand values, you need to redesign your website.

The Speed Of Your Website Is Excessively Slow

The visitors of your website expect it to load quickly. The average time to wait before a user decides to leave your site is 3 seconds. There are several tools that you can use to check the speed of your websites such as Google’s ‘Test My Site’ tool, ‘Pagespeed insight’ and many more. If you find the speed of your website to be excessively slow, you need to invest in a reliable website redesigning process.

The Content On Your Website Is Not Optimized

If the content on your site has become outdated, a website redesigning should be on the cards for you. The content on your website is one of the multiple reasons that search engines index the pages on your website. The content is the first thing your visitors notice about your site. If there is no accurate data and visually appealing design on your website, you need to think about redesigning your website.

You Are Unable To Update The Content On Your Website

Updating the content on your site should not be a challenging task for you. You don’t have to be a web developer in order to add an image or update a blog post. If you are familiar with the CMS( Content Management System), you should be able to make changes to the content of your site without any hassle. If you are not being able to update the content, then it’s time for a website redesign.

The Online Visibility Of Your Website Is Significantly Low

Your potential customers should be able to find you on the web. The online presence of your website could be low because of a variety of factors such as the poor design of the website, the lack of quality content or your site not being mobile-friendly. In that case, you need to think about website redesigning taking into account the SEO aspect of your website.

Your Website Does Not Provide A Seamless User Experience Across All The Devices

There was a time when companies only had to maintain desktop-only sites. These days, people mostly use mobile devices for shopping online or connecting with friends. As a matter of fact, users might be looking at your site from desktops, laptops, tablets or smartphones. If they saved a product in their cart from a mobile device, they want to make sure that it is still there when they access it from a laptop. Moreover, they want their web experience to be seamless. If your website is not providing that, it is high time for you to invest in website redesigning.

Bringing It All Together

If the aforementioned signs sound familiar, you need to invest in website redesigning as soon as possible. However, you need to be prepared and allocate enough resources before taking the decision. Nonetheless, redesigning a website is not always about making it visually appealing. In addition, you will need to keep in mind the factors such as user experience and functionality.

Furthermore, make the most of this opportunity and take a good look at your business goals, analyze them and curate proper strategies. At the end of the process, you will have successfully designed a website that helps your business thrive.

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