Different Types of Keywords in SEO in 2019

Different Types of Keywords in SEO in 2019

best types of keywords

Know the Different Types of Keywords and Improve Your SEO Strategy

The most important aspect of your SEO campaign is the keyword.  The core functions include on-site placement and link acquisition and prospecting of usage. Therefore, to know the terms and the ways to target will help you get the most effective results. It is referred to as the first and foremost step towards successful SEO.  Defining and categorizing the keywords will essentially help to link your outreach and building a community online which is the most essential factor in driving relevant traffic. Therefore, to enjoy all these advantages, you have to be aware of the different types of keywords. Go through this blog thoroughly as we are going to discuss all the essential keywords that are necessary for successful SEO.

Types of Keywords 2019

Top 9 Types of Keywords that are Highly Effective

At each stage, if you want to target different audience, you have to use different keywords. This process will effectively help you to secure your customers thereby reaching a broader audience. There are 9 types of keywords that we are going to discuss in this section. Therefore, understand the strengths of each keyword and then implement it accordingly.

1. Short-Tail Keyword

Short-tail keyword, as the name suggests, is short in size usually of three words or less. At times, they are also referred to as a head keyword. The short-tail keyword is always highly competitive and has a massive amount of search volume. Audiences generally use this keyword during their first step towards researching. However, pinpointing the accurate search intent is quite difficult as these keywords are surrounded all around. Having these keywords in your content will provide Google in strong signal.

2. Long-Tail Keyword

Unlike Short-tail keywords, Long-tail keywords generally comprise more than three words. These are much more specific with respect to short-tail keyword. However, the search volume of these keywords is quite low but the best part is that you can easily pinpoint the intent of the search. And in order to search this website, it is essential to have the shipping fee, price, and the location of your store on the website. Hence, when they search for these keywords, they get sufficient reasons to make a purchase.

3. Short-term fresh keyword

These are the most recent keywords that are hyped. For example, the titles of the latest blockbuster movies. In order to attract more organic views, you can make use of this short-term fresh keyword that can give you an explosive volume of searches. Another most important fact of this keyword is that you can easily chime up the latest news and attract new audience as well as the existence audiences.

4.  Long-term evergreen keyword

The keyword that are relevant perpetually are referred to as Evergreen keywords. However, the volume of the search might fluctuate but there won’t be such extreme changes. Therefore, in order to focus on evergreen keywords, ensure that it can age gracefully or you can update it once in a year. Even if the views are not explosive, the results will be consistent. And after a certain stretch of time, you can get a sizeable amount of views. In case you are planning to create a nicely crafted informative piece, you can also add this as one of the most authoritative points. By pumping out more educative content, you can easily be more authoritative. This will effectively help you to bring out more views, more exposure and more genuine readers.

5. Product Defining Keyword

From the name itself, it can be easily understood that these types of keyword define your product. Being one of the most important research and planning tools, it helps you to produce something that is specific. When people search for these types of keywords, it gives a clear indication that they are in the stage of purchasing. Just with a little information, they will easily click on the checkout button. If you want to target a product defining keyword, try to be more detailed.

6. Customer Defining Keyword

To target any audience, you have to, at first, create an imaginary profile. There are various points such as: Are your customers mostly female or male? What is their age? From where they belong? What job do they do? Acquiring this kind of information can bring you a lot of advantage. Besides, you can also refer the testimonials of the customer to create a narrative on how the products can benefit them.

7. Geo-Targeting Keyword

Another of the most important types of keywords which is specially used to target a specific niche of audience is Geo-targeting keyword. This is generally the easiest keyword that you can easily acquire on your list.

8. LSI Keyword

LSI is referred to as a semantic keyword that are most closely related to the main keyword. For example, if you consider lemon as the primary keyword, then the LSI keyword would be lemon tea. Therefore, at first, decide the main keyword and then work on the LSI. Although these keywords are a bit tricky to get hands on, performing a suggested search will make your task easier. Besides, you can also use the LSIGraph tool to get the list of LSI keywords with volume and competition.

9. Intent Targeting Keyword

Another essential type of keyword that performs a query is the intent targeting keyword. The keywords have three categories such as informational, commercial and transactional.


Generally, users look for information on few specific topics or items. Therefore, try to use keywords such as guide on, ways to, benefits of, facts, etc. These types of keywords must be involved in informational contents that help the readers to get educated. Moreover, you can also make use of what, who, where, to customize your informational contents.


Any users with commercial intent are always in a mode of making purchase. Therefore, go with the keywords such as expiration date, specifications, place of origin, shipping fee, etc. to provide a crisp and clear information about your products and services.


This is generally referred to as the last step before placing any order. At this stage, the users generally intend to compare the other products of multiple stores and try to find out the best deal. Hence, focus more on keywords such as sale, best price, no-fuss refund, guaranteed, etc. As these will make the customers more comfortable to buy from you.

Bottom Line…..

As already discussed, there are 9 types of keywords and each has its own strength and features to boost up the performance of your website thereby providing you with the best results. Go through the blog carefully and then implement the keywords accordingly. In case of any confusion and trouble, please let us know in the comment section below.

Frequently Asked Questions

  1. What are the different types of keywords?

Generally, there are nine types of keyword and they are: long tail,  short tail, short-term, product defining, long-term, customer defining, LSI, geo-targeting, and intent targeting. These keywords are comprised with their own strengths which can help to multiply your SEO efforts to apply in different situations.

  1. How do you use Keyword match type?
  • Broad Match. Broad match keywords will provide you with the widest reach, but the least relevance.
  • Broad Match Modifier (BMM). You set a BMM keyword by putting a plus sign in front of any or all words in your keyword.
  • Phrase Match: By putting it in quotes, you can set a phrase match keyword
  • Exact Match.
  • Close Variants.
  1. How do I find the best keywords?
  • Step 1: To find Niche Keywords, use a Keyword Research Tool . Before you can get started in earnest, of course, you need to choose your niche.
  • Step 2: Try refining the list of niche keywords.
  • Step 3: Analyze whether your Niche Keyword Phrases are competitive or not.
  1. How do you find keywords?
  • Step 1: Make a list of important, relevant topics based on what you know about your business.
  • Step 2: With keywords, fill in those topic buckets
  • Step 3: Research about the related search terms.
  • Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
  1. What are long term keywords?

These keywords are generally referred as a phrase which contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are specially used to target niche demographics rather than mass audiences. You can also state that they are more specific and often less competitive than generic keyword terms.

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